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Grits: Nashville's hot rap sensations By Mark Mays
In an interlude on the new GRITS album, Ill Coined Phrase, emcees
Bonafide and Coffee address those who would label them as a “gospel rap
crew." During a recent interview with Teron "Bonafide"
Carter, I learned that GRITS is much larger than that label. Though the pair
possesses a strong faith and spit lyrics that deal with Christ and religion,
their concerns transcend evangelism. Their music speaks to anyone with an open
mind and a concern about what's happening in the black community and the world
at large. Carter came to Nashville from Jacksonville, Florida in 1991 to expand
his opportunities and raise his newborn son in a different, perhaps healthier,
environment. He arrived here with friends who were pursuing musical
opportunities. Carter previously worked in the business, and continued that upon
coming to Nashville, dancing behind Christian Rap O.G's D.C. Talk. It was during
this period he met his vocal partner in GRITS, Stacy "Coffee" Jones.
From traveling so much, Carter says of his relationship with Jones, "we
definitely just had a friendship and a bond." The two worked on songs
during their tours with D.C. Talk, and eventually earned enough money to make
demos. This led to their signing with Gotee Records and their debut release, Mental
Releases . Their next album, Factors of the Seven in
1997, earned them a Nashville Music Awards nomination for Rap Album of the year.
Musically Carter looked to heavy hitters from the history of black music,
composers with a strong streak of independence like Miles Davis and Quincy
Jones. "There was a generation of musicians that just knew what they wanted
and no matter what sales was like or anything, they did what they felt in their
hearts . . . and that's what we try to do." One would suspect that
musicians working in a genre of hip-hop that is sometimes scoffed at would find
that attitude imperative. "That's what we try to do. We do what's within
our heart. We just do it no matter what sales are or how much popularity we get,
we just go for it. We just hope that people will catch up and catch on. And if
they don't, you know what? One day somebody will." Apparently someone has
caught on. The Art of Translation is garnering a great deal
of attention in many of the most coveted outlets for rap artists. The video for
the single "Here We Go" is getting heavy airplay on both BET's Rap
City and on MTV Jamz . It's also proven the groups
best-seller to date. Carter seems comfortable with the band's current level of
success and attention. "This is our fourth record. It's obvious for us its
not about the money. We've had good sales. Now, when they do begin to recognize
us and things begin to get a little more successful, our biggest battle is about
staying focused on our mission, what we're here for." What are GRITS here
for? Do they have some subversive goal to convert the non-believers or are their
goals for what they do with their music broader? The band has never been sneaky
about their faith. They simply, as Carter says, "rap about their lives,
lives that include a strong Christian faith." They do feel, as they say in
"Ill Coined Phrase," that they have a “mandate to translate for
Christ's sake. But even stronger than that mandate, they feel they have a
responsibility to hip-hop fans to give them not only what they want, but
something the fans need. Carter recalled a conversation with a fan about their
music. "I got all this other stuff (the fan said),but this record is
different. I really need this one. That's the kind of group we aspire to be,"
Carter continued, "where the music does something for you, instead of you
doing something for us by going and buying the record." GRITS hopes their
impact on fans goes beyond the music. Carter disagrees with emcees that believe
that rappers are not role models. "That's fine if you really want to think
that, but when it boils down to it, you really are [a role model]. The moment
you step in front of people, the moment you get upon a pedestal of any size, you
have become a role model for the simple fact that you influence somebody. The
responsibility that comes with fame places one in the position of becoming a
leader." Carter feels one must be "A good and true leader." With
the sermon comes the a responsibility to make those good words real actions, and
GRITS does not shirk that duty. They have been involved in many charities in the
Middle Tennessee area, like the Chris Sanders Foundation, a charitable
organization, ERASE, an anti-racism organization, and Fisk University's Race
Relations conference. They've also been involved with MTV's Rock the Vote
and have been speaking to kids nationwide via such venues as BET's Teen
Summit program. "That's what it's all about," Carter said, "other
people." "And that's what we're about, other people. We hope that
people will learn from our examples." For some, GRITS' desire to be vocal
about their religious faith is a welcome respite from the rampant commercialism
and, perhaps, vulgarity of mainstream rap music. But there are those who
criticize the group's posture as proselytizing. Carter notes that talking about
religion in hip-hop is not as unusual as one might think, citing crews like
Brand Nubian and Gang Starr, who, when it was more fashionable, gave big-ups to
factions of Islamic religions like the Five Percenters and the Nation of Islam.
"I don't remember Brand Nubian getting any kind of flack like that about
putting their records out. True, when a rap artist mentioned Allah, it wasn't
given a second thought, except in cases where Islam was linked to anti-Semitism."
We don't want to give the impression that The Art of Translation
is an album of bible verses transcribed over hip-hop beats. The recording fits
well within the "Dirty South" scene, showing the variety of influences
that comprise that sound , from the Miami "booty shake" as Carter
describes it, to East Coast style, West Coast style, and even a little trip-hop
on the title track. Lyrically, The Art of Translation covers
subjects like love on "Be Mine," the joy of being a Nash-villain on
"Tennessee Bwoys," and the misogyny of rap videos in "Video Girl."
Carter said the song is "speaking to video girls, or just to any young
lady, saying you know what, you're much more than this. It's not a put down at
all, it's a build-up song, really." Carter said the group believes that the
image of women as sex objects in many rap videos is unfortunate. They've been
fighting against the rampant use of the "b" word for years. "It's
hard to build a community when women aren't respected cause they're the mothers.
And if they don't get the respect from the fathers and the sons, the community
has failed." The group's efforts to reach the unreachable and teach the
unteachable have not simply been a matter of preaching to the choir. They don't
look to simply teach gospel, but to develop a fan base that looks for something
different in rap. "People who get on board with GRITS I believe they only
do from . . . it can't just be about hot songs and it can't just be about hit
songs. There's got to be some connection or bond that they feel of being
connected to something that's a little more real than what's being presented to
them already." With songs like "Video Girl," the hook laden
"Here We Go," and the home town anthem "Tennessee Bwoys."
GRITS is developing a fan base outside the confines of "gospel rap."
They may yet perform that trick of making hits while remaining different from
the same old everyday on the rap charts. "I'm on a mission," Carter
said, "to make what we do thought provoking."
(Mark Mays is a Nashville-based freelance writer and
contributor to the Nashville Scene and other publications. He will be
doing regular columns for Everything Underground on arts and culture.)
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